About Tracking and Our Ads
Tracking Technologies We Use
We or vendors we have hired use several common tracking technologies. These may include browser and flash cookies, web beacons, and similar technologies. These technologies are used to track our consumers and website visitors, including for the following reasons:
- To track new visitors to our websites.
- To recognize past customers.
- To determine if you have opened an email message we sent to you.
- To store your password if you are registered on our website.
- To serve you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on this website or on other websites. We may also get information about your browsing history from our trusted business partners.
So we can better understand our audience, our customers, our website visitors, and their respective interests.
Controlling Our Use of Tracking Technologies
About Our Ads on Other Websites
We may also work with online advertising companies to provide you with advertising on this website, or other websites that you visit. These ads may be based on information you submit on our website or third party sites. It may also be based on your activities or behaviors on our websites or on third party sites. We may use gathered information to serve you with advertisements on our websites or on third party websites.
Opting Out of Receiving Seeing Tracking-Based Ads
We work with third parties to help us with the online tracking. All such parties participate in the Self-Regulatory Program for Online Behavioral Advertising. This program allows consumers to opt-out of having their online behavior tracked for advertising purposes. If you want to opt out, click here.
Starting a few months ago, the FTC has been stressing how important it is for privacy policies to be easy to understand. This is part of a general focus the FTC has had of late on privacy practices. Part of that focus has resulted in settlements with Google and Twitter, among others. Part of the reason for the revisions was to get the readability levels to a more appropriate level. The original readability statistics were about the same as the Harvard Law Review. The statistics as generated from Word were as follows:
Readability statistics after we reworked and revised: